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The new name will be based on the following principles: *
- Be relevant to the system's functionality and uses
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- Reaffirm the system's association with the MyUCDavis portal
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- Appeal and be intuitive and meaningful to the folks who will be using the system.
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- Achieve differentiation from existing systems
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- Project a positive, quality, professional image.
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- Capture the rich potential of the new system
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- Project seamlessly integration with other campus functions, processes and services
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- Project the system's ability to grow beyond the traditional teaching/learning environment
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- Position the new system as a refreshing change from other course/learning management systems
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- Provide a deep well of marketing and advertising images going forward
Characteristics and Criteria
In addition, the name should have the following characteristics: ?
- Easy to pronounce and remember (should not be "too cute" or will be confusing to users)
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- Short
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- Evoke positive connotations/concepts
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- Map back to teaching, learning and collaborative research
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- Distinctive
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- Eye-catching
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- Forward thinking
Naming Criteria
The following criteria will guide the selection of a name for the new system:
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