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- Be relevant to the system's functionality and uses
- Reaffirm the system's association with the MyUCDavis portal
- Appeal and be intuitive and meaningful to the folks who will be using the system.
- Achieve differentiation from existing systems
- Project a positive, quality, professional image.
- Capture the rich potential of the new system (incl. collaborative learning)
- Project seamless integration with other campus functions, processes and services
- Project system's ability to grow beyond the traditional teaching/learning environment
- Represent a refreshing change from other course/learning management systems
- Provide a deep well of marketing and advertising images going forward
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