Naming Principles and

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Process

The name we choose for the new system must be as clear to the user, as effective and as fully leveraged as possible. To meet this goal, we've identified a number of key guiding principles and a multi-step process. These principles and process will lead to a name and tagline that will become powerful components of the communication strategy.

Goals and vision for the new collaborative learning management system:
?Implement a rich, reliable, and user-friendly enterprise-level collaborative learning environment for UC Davis faculty, students, staff, and affiliates
?Support multi-level collaboration among students, instructors, and other academic partners
?Build a campuswide community of users

Naming Objectives
The new name will be based on the following principles:
?Achieve differentiation from existing systems
?Easy to pronounce and remember
?Create positive and lasting engagement with the campus community
?Capture the rich potential of the new system
?Provide a deep well of marketing and advertising images going forward
?Project the system's ability to grow beyond the traditional teaching/learning environment
?Position the new system as a refreshing change from other course/learning management systems

In addition, the name should evoke positive connotations and concepts. It should be/sound:
?Warm
?Distinctive
?Eye-catching
?Memorable
?Forward thinking
?Powerful
?Confident
?Map back to teaching, learning and collaborative research.

Naming Criteria
The following criteria will guide the selection of a name for the new system:

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