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The name we choose for the new system must be as clear to the user, as effective and as fully leveraged as possible. To meet this goal, we've identified a number of key guiding principles and a multi-step process. These principles and process will lead to a name and tagline that will become powerful components of the communication strategy.
Goals
?Implement a rich, reliable, and user-friendly enterprise-level collaborative learning environment for UC Davis faculty, students, staff, and affiliates
?Support multi-level collaboration among students, instructors, and other academic partners
?Build a campuswide community of users:
-indicate that this has more/better functionality than our previous system
-try and make it sound appealing to more faculty than before
-open the door to new uses – especially research collaborations
Naming Objectives
The new name will be based on the following principles:
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*Be relevant to the system's functionality and uses
*Reaffirm the system's association with the MyUCDavis portal
*Appeal and be intuitive to the folks who will be using the system.
*Achieve differentiation from existing systems
? *Not be "too cute" (or it may be confusing to users if they don't understand what we mean)
*Easy to pronounce and remember
?Create positive and lasting engagement with the campus community
? *Project a positive, quality, professional image.
*Capture the rich potential of the new system
? *Provide a deep well of marketing and advertising images going forward
? *Project the system's ability to grow beyond the traditional teaching/learning environment
? *Position the new system as a refreshing change from other course/learning management systems
The name of our Sakai instance will need to:
- Have a name that distinguishes the Sakai part from all the other components of MyUCDavis. This avoids the confusion with the "portal" or email and allows us to build on the MyUCDavis name.
- Keep the name short
- Try and make the name meaningful to the users
- The name should indicate that this is a new version of the old "My Classes" tools (but not confuse with Final Grade Submission)
In addition, the name should evoke positive connotations and concepts. It should be/sound:
?Warm
?Distinctive
?Eye-catching
?Memorable
?Forward thinking
?Powerful
?Confident
?Map back to teaching, learning and collaborative research.
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