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The name we choose for the new system must be as clear to the user, as effective and as fully leveraged as possible. To meet this goal, we've identified a number of key guiding principles and a multi-step process. These principles and process will lead to a name and tagline that will become powerful components of the communication strategy.
Goals:
-indicate that this has more/better functionality than our previous system
-try and make it sound appealing to more faculty than before
-open the door to new uses – especially research collaborations
Naming Objectives
The new name will be based on the following principles:
*Be relevant to the system's functionality and uses
*Reaffirm the system's association with the MyUCDavis portal.
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