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Naming Objectives
The new name will be based on the following principles:
*Be relevant to the system's functionality and uses
*Reaffirm the system's association with the MyUCDavis portal.
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*Appeal and be intuitive and meaningful to the folks who will be using the system.
*Achieve differentiation from existing systems
*Easy to pronounce and remember
*Not be "too cute" (or it may be confusing to users if they don't understand what we mean)
*Project a positive, quality, professional image.
*Capture the rich potential of the new system
*Project the system's ability to grow beyond the traditional teaching/learning environment
*Position the new system as a refreshing change from other course/learning management systems
*Provide a deep well of marketing and advertising images going forward
In addition, the name should evoke positive connotations and concepts. It should be/sound:
?Short
?Warm
?Distinctive
?Eye-catching
?Memorable
?Forward thinking
?Powerful
?Confident
?Map back to teaching, learning and collaborative research.
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