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The name we choose for the new system must be as clear to the user, as effective and as fully leveraged as possible. To meet this goal, we've identified a number of key guiding principles and a multi-step process. These principles and process will lead to a name and tagline that will become powerful components of the communication strategy.
Naming Objectives
The new name will be based on the following principles:
*Be relevant to the system's functionality and uses
*Reaffirm the system's association with the MyUCDavis portal
*Appeal and be intuitive and meaningful to the folks who will be using the system.
*Achieve differentiation from existing systems
*Project a positive, quality, professional image.
*Capture the rich potential of the new system
*Project seamlessly integration with other campus functions, processes and services
*Project the system's ability to grow beyond the traditional teaching/learning environment
*Position the new system as a refreshing change from other course/learning management systems
*Provide a deep well of marketing and advertising images going forward
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