...
Naming Objectives
The new name will be based on the following principles:
*Be relevant to the system's functionality and uses
*Reaffirm the system's association with the MyUCDavis portal.
*Appeal and be intuitive and meaningful to the folks who will be using the system.
*Achieve differentiation from existing systems
*Project a positive, quality, professional image.
*Capture the rich potential of the new system
*Project seamlessly integration with other campus functions, processes and services
*Project the system's ability to grow beyond the traditional teaching/learning environment
*Position the new system as a refreshing change from other course/learning management systems
*Provide a deep well of marketing and advertising images going forward
...
Competitive analysis
A competitive analysis is an essential first step of any naming process. As part of this step, we researched how other institutions positioned themselves relative to the Sakai Project. We looked at the types of names they have adopted, and at whether those names project a similar approach or provide a basis for our own naming process. We found that many institutions have adopted the name "Sakai" (give examples of those institutions).
Of the universities that are already running a version of Sakai, we found the following names:
UC Merced
UNISA
OnCourse
VULA
CourseWorks
YaleClasses
Etudes
Of those that have selected a name other than 'Sakai', many picked what we feel are non-intuitive names (BSpace, OnCourse) or names that do not capture the rich array of potential uses and applications of the new system (Scholar, Etudes, etc.).
...